Project Profile:

Building to Electrification (B2E) 'Induction Eats' Online Cookbook

Transforming modern cooking methods is part of B2E's grand plan; they believe electrified kitchens are the future and launched this campaign to highlight BC's top chef's using electric induction stoves.

I designed an online cookbook, optimized for cellphone, during which I collaborated with marketing agents, commercial and municipal government stakeholders as well as the B2E team, to be part of a wider campaign.

In addition to the online book, I designed webpages, YouTube videos, printed flyers and social media graphics alongside the press release and wider marketing.

Gordon Patrick / Bond and Bourne Design

I worked with the client within a budget to optimize a range of graphic design options which we could use in a multitude of ways and across various platforms.

These were repurposed across the various media, successfully exceeding the engagement targets initially expected.

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