Helping design organizational infrastructure and market positioning to achieve engagement and impact
We architect solutions for complex business challenges — including transformation, market entry, stakeholder coordination and communications.
Who We Are
What We Design
We don't just design brands, we design strategic solutions to organizational challenges. Our core design focus:
✓ Organizational infrastructure
✓ Market positioning
✓ Stakeholder ecosystems
✓ Brand architecture
Strategic Outputs:
Organizational transformation, post-acquisition integration, market entry, stakeholder initiatives, rebranding, scaling, visual identity, communications systems.
Results Achieved
Whether you're straight out of the starting blocks or passing the baton to us, we have a successful track record:
+42%
market awareness
$15M
facilitated
100%
capacity scaling
Industries
Complex stakeholder environments · Cross-border operations
Tech scale-ups
Defense/GovTech
Government-adjacent
PE portfolio companies
Services
How We Deliver What We Design
Strategic Organization Design
Strategic Operations & Fractional Leadership
Complex Communication Design
Brand & Digital Design
Strategic Organization Design
✓ Organizational Infrastructure
✓ Market positioning
✓ Brand architecture
We build organizational infrastructure and market positioning from post-acquisition integration to market entry.
→ Post-acquisition integration · Organizational transformation · Market entry
Results:
positioning and branding with CCIC
+42% market awareness with ZEIC from launch
Strategic Operations & Fractional Leadership
✓ Organizational Infrastructure
✓ Stakeholder ecosystems
We give executive-level operational support, including fractional COO, Chief of Staff systems, cross-functional coordination.
→ Startups scaling · PE portfolio transformations · Capability gaps
Results:
zero to operational with Terminal in Western Canada
inter-department optimization at UBC
Complex Communication Design
✓ Stakeholder ecosystems
✓ Market positioning
We develop communication systems translating complexity into clarity — multi-audience architectures, technical translation.
→ Complex technical products · Multi-stakeholder initiatives
Results:
multi-stakeholder campaigns with B2E
client architecture - Terminal
stakeholder partnerships - SEA
Brand & Digital Design
✓ Organizational Infrastructure
✓ Market positioning
✓ Brand architecture
We build strategic brand architecture and digital platforms enabling market positioning.
→ Organizations launching · Rebranding · Scaling
Results:
launches of CCIC, Military Fit Vancouver
rebrand of Pacific Supply House after 32 years
Where / Why
"Gordon is both a thought partner and a leader who sees the bigger picture and delivers results that last."
Lisa Bildy
Lawyer at Libertas Law & Executive Director, Free Speech Union of Canada
"His ability to work with us to translate complex industry issues into a coherent brand narrative elevated how we presented ourselves to stakeholders, government, and the public."
Travis Allan
Legal and Capital Growth, Gilberts LLP and CCIC /CCIR
"Drop me a line - I'd love to hear about what you're working on and how I can help. And keep smiling! I've been doing it all my life!"
Some organizations Gordon has worked with:
Projects
Check back soon to see some of our highlighted projects
