Project Profile:

Business Cards, Zero Emissions Innovation Centre (ZEIC)

As the ZEIC organization has grown over the last few years, it has acquired previous stand-alone brands, and well as launching its own new products. 

The executive director wanted maximum representation of this on a very small footprint. Additionally, acknowledgment of a funding organization (LC3) was required. 

I solved the problems by designing the cards to achieve showing off the full range of ZEIC products (grey-scaled) without overwhelming the limited space. 

Gordon Patrick / Bond and Bourne Design

Category: Marketing, Print

Although part of the ZEIC organization, many staff members also represent the endorsed brand which form ZEICs range of products.

Using colour on the front, and grey on the back, helps distinguish the card holder as the primary focus. It avoids overwhelming the small foot-print with all of the information requested by the stakeholder.

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