Project Profile:

Branding, Website and Campaign, Strata Energy Advisor (SEA)

This product engages with people living in condos across BC, helping them to navigate and understand what routes are available for them to upgrade their energy systems.

I worked with government and commercial stakeholders, as well as the SEA team, leading them through branding discovery and alignment this as a ZEIC endorsed brand. The finished results included a website, a launch campaign (across social media) as well as report templates and slide decks.

The results speak for themselves - SEA launched very successfully hitting the BC condo target audiences with above-averafe traction. The branding continues to be rolled out on new campaigns.

Gordon Patrick / Bond and Bourne Design

Stakeholders wanted the new brand to have a balanced presence when featured alongside their own branding. This was addressed easily during the branding process, including creating campaigns featuring their logos.

Report pages included infographics created by Gordon, which also feature on the website.

See the website here.

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