Project Profile:

Branding, Fizz Benefits UK

The CEO of Fizz Benefits wanted to explore a brand refresh for his rapidly expanding organization and asked me for options which gave continuity to the colours and ideas previously used, but with a modern, happy evolution.

I came up with five different concepts, all aligned to the brief and with some exciting differing deployment options.

Gordon Patrick / Bond and Bourne Design

Fizz Benefits is involved in delivering employee benefit packages - ultimately related to finance - and so partial 'echoes' of Amex colours and font variations became part of this final package.

 

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