This organization has a focus on driving electrification adoption in homes across BC. It believes using heat pumps is key to this, and this campaign was launched to answer some of the common questions which are barriers towards people making this change.

Designed specifically for LinkedIn (B2Es biggest online audience) and newsletters, I proposed a campaign to stand out from the usual content audiences scroll through.

The design added some fun to a campaign which could otherwise have been quite 'dry' and was a big hit both with audiences and the B2E team.

Gordon Patrick / Bond and Bourne Design